The purpose of outdoor advertising or OOH advertising is to communicate with people when they are out from their home.
The benefits of outdoor advertising are almost endless. However, for the tiem sake, we have compiled a list of 7 advantages of outdoor advertising, which we believe are the best ...
7 Advantages of Outdoor Advertising
1. High impact
OOH advertising is a part of life, the environment in which we find ourselves. There's no need to download apps or configure settings for it. It cannot be turned off as a TV or radio, and cannot be set to AdBlock. The viewer has no control over whether or not they see it, which gives your campaign more impact and for a longer period of time than the viewer can expect.
2. Requires attention
OOH advertising does not have to compete as much with other ads as other types of mediums. Outdoor advertising, which is often large, becomes very visible both from near and far distance. At the same time, if properly designed, it tends to be creative and expressive, which leads to more consumer attention.
Outdoor advertising generates a high return on investment across all categories, and the higher the outdoor advertising budget, the greater its return.
4. It has a high range
It's a great marketing platform for brands or businesses trying to reach a wider audience. Outdoor advertising is public and has access to consumers that are sometimes difficult to reach. Some audiences do not have or reject traditional media, so outdoor advertising is a great way to reach them.
5. It has a great impact on the path-of-purchase
Did you know that 70% of purchases are made outside major shopping and retail centers? Research by the Outdoor Media Center in the UK shows that outdoor advertising is the last step in the impact before buying.
6. It is engaging
Unlike most media, consumers actually prefer outdoor advertising. An APN Outdoor survey found that 71% of viewers preferred the means of transport (gondolas, chairlifts, transportation) with advertising to those without advertising, and 36% said outdoor advertising was a welcome distraction.
7. It is a team player
Outdoor advertising is proven to work best with other media. The impact of outdoor advertising is great and may remind consumers of the message in other media.
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Outdoor advertising can offer brands and companies a new and creative approach to reaching consumers. If you are interested in any of the above benefits and our services, please contact us. We will be happy to prepare an offer or advise you on choosing the right carriers and locations to reach your target audience.